(RTTNews) - "Zookeeper," July 8th:
Those looking for some over-the-top family comedy will definitely find it with "Zookeeper," a screwball comedy starring Kevin James and Rosario Dawson. The plot loosely involves a zookeeper who discovers that the animals can actually talk and scheme - a story that sounds strikingly similar to "Night at the Museum."Though the new trailer looks incredibly silly, there is a lot of money to be made with easy-to-grasp family comedies heavy on the slapstick. Audiences have definitely gravitated toward James in recent years, making him a very good fit for material that doesn't shy away from being completely ridiculous.
Those lending voices for the animals include Adam Sandler, Sly Stallone, Cher, Jon Favreau and Judd Apatow.
Box office outlook:
Material that may seem too absurd and unrealistic to adults can still find a nice home with family audiences, which is what distributor Sony/Columbia is banking on. Even family films that get absolutely shredded by critics, like "Alvin and the Chipmunks: The Squeakquel," can post very big box office numbers due to a big built-in audience.
Family audiences are very familiar with Kevin James at this point after "Paul Blart: Mall Cop" and "Zookeeper" carries a PG rating, which should combine for a pretty solid mid-summer box office run.
by RTT Staff Writer
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