Offbeat 'Our Idiot Brother' Trailer Shows Winning Role For Paul Rudd

6/16/2011 3:25 PM ET

 

Tacked onto the very end of the summer release schedule is "Our Idiot Brother," a goofy comedy starring Paul Rudd as a happy-go-lucky stoner who becomes a burden on his sisters after a brief stint in prison. The full-length theatrical trailer has plenty of pot jokes and childish antics from Rudd juxtaposed with the buttoned down life of the sisters forced to take him in.
As Rudd's character tries to find a way to fit into the normal world, we see the potential for a warm-hearted message at the end of the chaos, which is par for the course for a mainstream comedy. Rudd typically plays second fiddle in a variety of goofball comedies, from "Knocked Up" to "The 40-Year-Old Virgin," making "Our Idiot Brother" the perfect opportunity for him to be the frontrunner.
http://www.ouridiotbrother.com/
Box office outlook:
Currently without a rating, a lot will depend on whether or not "Our Idiot Brother" ends up with an R or a PG-13. With a few pot jokes in the trailer, it seems that an R-rating is likely, which could make it difficult for "Our Idiot Brother" to have mainstream success with a release at the end of August.
Paul Rudd has been in plenty of popular comedies, but he hasn't received top billing very often and it's unclear how much of a comedic draw he is capable of being.
Also in the cast are Steve Coogan, Elizabeth Banks and Rashida Jones, providing a solid cast of familiar faces for comedy audiences. This one has limited commercial appeal, though good early reviews could propel it to a decent, under-the-radar box office run.